San Ramon, CA – Reputation, the global leader in reputation performance management, today announced the launch of the automotive industry’s first AI-powered reputation intelligence suite. Purpose-built for the AI era, the suite helps dealerships and OEMs unlock faster insights and make smarter decisions. This comes at a critical moment as auto brands confront uneven EV adoption, rising pressure to grow aftersales revenue, and increased global competition.

The suite applies AI across the full customer journey including sales, service, collision, parts, mobile services, and more, giving teams the insight needed to identify and resolve blind spots unique to each service line. It also enables brands to understand and shape how they appear in AI-generated search results as more consumers turn to generative AI tools for research.

“We’ve reengineered our platform so auto brands can move at the speed of AI,” said Joe Burton, CEO at Reputation. “This is not a product feature update–it’s a new operating model that helps our clients outperform competitors in trust, visibility, customer loyalty, and revenue.”

Reinforcing a Proven Foundation with AI-Powered Intelligence

Reputation has long supported top auto brands with integrated tools for reviews, listings, surveys, and social media. Today, the entire Reputation platform is fortified with AI to enable faster insights, smarter automation, and deeper intelligence. The result is an end-to-end solution built to improve the modern auto customer journey. New capabilities include:

• Journey Insights: Link feedback to key buying, servicing, and ownership stages to uncover friction and improve conversion rates.
  
• Item-Level Feedback: Capture and analyze sentiment on specific vehicle features or service touchpoints to inform product development and enhance quality.
  
• Competitive Insights: Benchmark performance across regions, rooftops, and rivals, guiding strategy with real-time data and trends.
  
• Voice of Brand: Ensure every review response reflects each brand’s tone and intent, with guidance from AI-powered language models.
  
• AI Reputation Manager: Monitor, analyze, and optimize how the brand appears in AI search results like ChatGPT, Gemini, and others.

“Customer Journey Insights in particular has helped us move from putting out fires to fixing problems at the source,” said Katie Black, community management specialist at AutoCanada. “We’re resolving recurring issues faster, improving efficiency, and creating more opportunities to retain customers and drive revenue.”

Addressing Industry Challenges with AI-Driven Solutions

The automotive industry today faces significant challenges, including the need to effectively promote electric vehicles (EVs) amid slower-than-expected adoption in key regions. Recent data indicates that while global EV sales surged by 29% in the first four months of 2025, growth in North America lagged at just 5%. Dealerships must navigate these complexities while also increasing focus on aftersales opportunities and growing threats from overseas competitors. 

Reputation’s AI-powered suite supports these initiatives by providing actionable insights into customer sentiment regarding EVs and aftersales products. By analyzing sentiment tied to specific vehicle features or service experiences, dealerships can identify those that delight or frustrate customers, informing product development and marketing strategies. Additionally, the platform’s integration with existing CRM and Dealer Management Systems (DMS) ensures seamless adoption and utilization across dealership operations.

“[Reputation]… is much more than just review management. We use the insights from our customers, their specific verbatim feedback and cascade throughout the business to show our teams exactly where we are excelling and where we need to improve.” Chris Lee, Managing Director of Howards Motor Group. “Reputation has helped us sharpen that focus and align our teams behind a single north star: the customer.”

AI Built-In, Not Bolted On

This suite is the result of a comprehensive rebuild of Reputation’s platform architecture. With AI embedded at every layer, automotive brands gain greater automation, deeper visibility into customer sentiment, and the ability to act at scale—improving responsiveness, efficiency, and performance across service lines.

“Two decades of focus on the auto sector, combined with deep partnerships across the industry, have positioned Reputation as the trusted category leader,” said Burton. “Today we extend that leadership with a platform purpose-built for AI that enables faster action, smarter recommendations, and better business outcomes. Our commitment to helping auto brands outperform the market and lead in the AI-powered future has never been stronger.”

Reputation’s AI-powered automotive suite is available now, with select new features becoming generally available in Q3 2025. To learn more or request a demo, visit reputation.com.

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San Ramon, CA – Reputation, the global leader in reputation performance management, today announced the rollout of its enhanced, AI-native platform for the multifamily property management industry. As the U.S. rental market faces rising inventory, moderating rents, and intensifying competition, property managers need stronger tools to elevate the renter experience, protect reputation, and fuel growth.

Reputation’s platform, purpose-built to unify reviews, listings, surveys, and social media under one intelligent system, now offers powerful new AI features to help leading property management firms uncover blind spots across the renter journey and take smarter, faster action that drives resident satisfaction, loyalty, and revenue.

These advancements also enhance resident acquisition and retention efforts. With improved listings management and AI-powered visibility in local search, property teams can drive more qualified inquiries and fill available units faster. Deeper insights into the resident journey can lead to improved retention rates and more positive reviews.

New Features Empower Property Managers 

• Journey Insights maps and analyzes every stage of the renter journey—from inquiry and leasing to move-in, maintenance, and renewal. This gives property managers a richer, more precise understanding of the full renter lifecycle, helping them elevate satisfaction, attract high-value renters, and accelerate revenue growth.

• Voice of Brand ensures review responses reflect a consistent, on-brand tone across all locations. This helps property managers strengthen brand integrity, build trust with renters, improve engagement across review platforms, and build stronger resident relationships.

AI Reputation Manager surfaces how your brand is likely to appear in generative AI tools like ChatGPT–revealing likely answers to renter questions and highlighting potential blind spots. This helps property managers understand and influence how AI tools describe their communities, ensuring accurate, brand-aligned visibility in an emerging discovery channel.

Expanded Entrata Integration Unlocks Richer Data

Reputation has also deepened its partnership with Entrata, a leading property management software provider, through a robust API integration. This connection allows seamless data exchange between systems, enriching the renter data pool across marketing, operational, and financial workflows used by more than 20,000 multifamily communities. With a more complete picture of renter behaviors, property teams can precisely target friction points, optimize feedback timing, and accelerate operational improvements.

Meeting the Challenge of a More Competitive Rental Market

Yardi Matrix projects that approximately 508,089 new multifamily units will come online in 2025, reflecting an 8.1% increase over previous forecasts, intensifying competition and setting the stage for downward pressure on rents (source: Yardi Matrix, 2025). In this environment, reputation management is no longer optional–it’s a business-critical lever for performance.

“With this launch, property management companies gain richer data through an expanded ecosystem, and sharper intelligence through our AI-native platform,” said Joe Burton, CEO at Reputation. “That intelligence helps them optimize renter engagement, solve friction points faster, and outperform competitors in satisfaction, loyalty, and growth.”

Learn more about Reputation’s AI-powered property management solutions at reputation.com

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Reputation, the global leader in reputation performance management, today unveiled a major evolution of its platform, seamlessly embedding advanced AI capabilities that deliver deeper, real-time consumer sentiment insights from a wider range of channels.

At the core of this AI-first transformation is Reputation’s breakthrough intelligence engine designed to unify fragmented data and transform massive amounts of customer feedback into precise, actionable intelligence. 

Reputation’s platform has been fully reengineered to be truly AI-native – built with the flexibility, infrastructure, and scalability to rapidly integrate emerging innovations. This positions brands to meet today’s challenges head-on while also laying the foundation to thrive in a smarter, data-driven future.

“We’ve spent the last two years preparing for the seismic shift AI is now bringing to every industry,” said Joe Burton, CEO of Reputation. “We’re ushering in an era of AI-powered reputation management—one where work flows are automated and businesses can better understand and act on customer sentiment in real-time. This next-gen engine, data lake, and processing hub is at the core of how we’re transforming the way businesses manage their brands.”

Always Know, Always Act: New and Broader Data Sources

With a re-built data architecture, Reputation is expanding its intelligence network to capture a more complete and nuanced picture of consumer sentiment. The new platform will feature newly integrated data sources like Yelp, offering brands deeper access into customer experiences across healthcare, retail, food service, and other review-heavy industries. 76 million people every month use Yelp to search for businesses and reviews to guide their purchasing decisions. By bringing additional sources like Yelp into the fold, businesses can now analyze and act on high-impact consumer feedback.

The Future of Reputation Management

Reputation’s new platform defines how businesses will operate in the AI era, empowering brands to take a proactive and automated insight-led approach to managing their online presence and improving their customer experience. 

“Most platforms are trying to retrofit AI into outdated systems,” said Shantanu Sarkar, Chief Technology Officer at Reputation. “We rebuilt our foundation with clean data, intelligent tagging, and a new architecture designed for modern LLMs and vector databases. To truly lead with AI, you need infrastructure that delivers real-time insights, adapts at scale, and puts intelligence directly into the hands of decision-makers. This new platform will do just that.”

Looking ahead, Reputation will continue expanding its capabilities with innovations such as predictive sentiment analysis, AI-powered competitive benchmarking, and a natural language interface–ensuring that businesses stay ahead in a landscape shaped by intelligent automation.

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Reputation, the global leader in reputation experience management, is raising the bar for customer experience excellence with the 2025 edition of its highly anticipated 900 Award—the gold standard for local businesses in the field of online reputation.

Since its inception in 2021, the 800 Award has recognized more than 15,000 business locations for their commitment to customer experience. Today, over 47,000 locations qualify, underscoring the growing emphasis businesses place on customer feedback and online reputation. Building on this success, Reputation will continue to honor the 800 Award while introducing a new 900 Award that honors an elite group of companies that have gone beyond traditional voice of the customer strategies to achieve a true brand reputation advantage in today’s marketplace. In 2025, 13.5% of all Reputation-powered locations achieved the 800 Award, while only 0.8%—the very best of the best—earned a place in the exclusive 900 Club.

These Awards recognize locations that consistently collect, understand, and apply any and all feedback so that businesses can make data-driven decisions to ensure that their consumers will have the best possible customer experience. Honorees earn the Awards by achieving a Reputation Score of 800 or 900 or higher, which reinforces a location’s focus on listening and responding to customer feedback throughout the past year.

“We congratulate all businesses whose locations were recognized with the 800 and 900 Awards this week,” says Liz Carter, Chief Marketing Officer at Reputation. “In today’s marketplace it is imperative to always know what your customers are saying about you, and always take action based on that feedback. We know that locations that consistently have a Reputation Score of 800 or higher are winning in their local markets. And as consumers have become even savvier, locations achieving 900 or above are standing out even further amongst the crowd.”

The Reputation Score is a proprietary tool that measures review sentiment, volume, spread, recency, response, and length, along with brand reach and health, social engagement, business listing accuracy and search impressions.

For more information, please visit reputation.com/900-award.

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 Reputation, the global leader in reputation performance management, today announced a strategic expansion of its platform, introducing powerful new features designed to enhance the sources of feedback data, increase the dimensions of data being tracked, and ultimately uncover hidden insights in today’s complex consumer journey. The platform enhancements allow businesses to bridge the widening brand perception gap by collecting data from diverse feedback channels, leveraging advanced analytics and AI for more comprehensive insights, and taking action in real time to impact consumers experiences

The product update is backed by an enhanced platform infrastructure that is engineered for unmatched speed and scalability. Knowing that traditional feedback mechanisms are too reactive and delay businesses’ ability to impact consumer experiences that are happening every second, Reputation launched a future-ready architecture that is built to manage vast amounts of data in real time from an increasing number of sources. Built with the latest in AI technology, the platform adapts to current demands while anticipating tomorrow’s challenges, ensuring businesses will have the insights needed to innovate and thrive in a dynamic marketplace.

“Our expanded, upgraded platform represents a significant leap forward in how businesses can understand and leverage their brand reputation in real time,” said Joe Burton, CEO of Reputation. “With these exciting new features, we’re providing companies with a powerful insights engine that ultimately enables business leaders to uncover what their customers are saying about them and take actions that impact the operational goals that matter to them.”

The latest capabilities further extend Reputation’s multidimensional approach to reputation management, with three key features driving significant business value: 

• Local Search Insights enables organizations to capitalize on the investments Google has made in their local listings products. With this feature, Reputation Business Listings users can discover which search terms lead to greater listing engagement, understand competitive and geographical trends, and improve their local SEO strategy.   
• Item-Level Feedback allows brands to gather another dimension of survey data that can better pinpoint products or services that have the most impact on the business. Questions are tailored to the consumer interaction, giving survey takers a more personalized experience and inviting more relevant, actionable feedback. 
• AI Reputation Manager is a first of its kind designed to help businesses take charge of their brand’s presence in the rapidly evolving AI-driven search landscape. With 75% of consumers leveraging Ai-powered tools like ChatGPT for discovery and decision-making (Forbes), this first-of-its-kind tool empowers companies to uncover real-time insights into how their brand is perceived. By submitting targeted queries and analyzing the sources influencing AI-generated results, businesses gain unmatched visibility and actionable intelligence to proactively shape their online reputation, address misinformation, and maintain a competitive advantage in the era of AI-driven search. 

With these new features and more, Reputation elevates reputation management to a strategic level for businesses navigating the rapidly evolving digital landscape.

To learn more about the features included in the latest update please visit reputation.com/product-news or contact your sales representative.

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SAN RAMON, Calif. – Reputation, the global leader in reputation performance management, today released its annual North American automotive industry report, revealing that all 152 top-performing dealerships have achieved Reputation Scores meeting or exceeding 900, highlighting reputation management’s strategic importance in the automotive sector.

The report analyzed 5.5 million car buyers to reveal insights into the evolving sentiment of auto consumers, the power of reviews to propel car sales, and what it takes to be a top dealership globally. Using data analysis from Reputation’s AI-powered platform, as well as an annual survey that analyzes consumers’ purchasing preferences, the report found that auto brands prioritizing reputation management see rapid returns, with improved customer satisfaction translating directly into revenue growth.

Key findings from this year’s report highlight the transformative impact of reputation management:

• Leading automotive brands improving their Reputation Score by 150 points can increase sales by up to 10%
• High-scoring dealership locations generate seven times more actions on Google Business Profiles
• Dealerships and automakers are consistently investing in tools to enhance customer experiences

“In today’s hyper-competitive automotive sector, a great reputation is a clear strategic imperative,” said Joe Burton, CEO of Reputation. “Our data demonstrates that dealerships who run their businesses on Reputation Scores, allowing them to quickly analyze and act on customer feedback, can unlock significant business growth and customer engagement.” 

The report also includes an annual ranking of brands and dealerships based on Reputation Score, a proprietary, AI-fueled metric that serves as a leading performance indicator in the automotive industry. Reputation Score ranks brands and dealerships using a measurement on a scale of 100 to 1,000 that considers a location’s sentiment, visibility and engagement. 

“Our reputation is not solely measured by sales volume but by the trust we cultivate through every customer interaction,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc. “Being ranked #1 in the Reputation Automotive Report reflects our commitment to excellence and the Subaru Love Promise – our dedication to caring for our customers and communities. By partnering with our retailers and using data-driven insights, we’ve adapted to market changes and set the standard for trust and loyalty in the industry.”

Automotive businesses can improve their market position by adopting a comprehensive reputation management strategy that goes beyond traditional marketing. This approach involves actively encouraging and soliciting customer feedback, proactively responding to all reviews, and ensuring business listings are accurate and up to date. 

Successful dealers are also tailoring customer experiences through personalized communication and using consumer data as a strategic tool for continuous improvement. Creating a systematic approach to capturing, analyzing, and acting on customer insights enables businesses to increase their Reputation Score, ultimately building trust and strengthening their competitive position in an increasingly dynamic automotive marketplace.

2024/2025 North American Automotive Rankings 

United States

Canada

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LIVERPOOL, UK – 26 NOVEMBER, 2024 – As Black Friday ushers in the busiest shopping season of the year, a new survey from Reputation reveals a significant shift in UK consumer behaviour, with 68% of consumers now turning to online reviews as their primary source for purchasing decisions. This reliance surpasses recommendations from family and friends (24%), brand claims (18%) and opinions from influencers and media (both at 2%), highlighting the growing influence of peer feedback. 

The research shows that younger generations are spearheading this trend in the UK. An overwhelming 79% of Gen Z and 78% of Millennials prioritise online reviews above all other sources, indicating a generational shift towards digital trust mechanisms. Even during the holiday shopping frenzy, customer reviews (57%) outweigh in-store experiences (49%) and social media influence (22%) in guiding purchase decisions.

Navigating trust in the age of AI

Amid this growing dependence on online reviews, nearly half of the respondents (49%) express concerns about the authenticity of AI-generated reviews. With 87% admitting difficulty in distinguishing between genuine and AI-created feedback, trust remains a pivotal issue. 

Millennials are 50% more adept at identifying fake reviews compared to Boomers and see AI as a double-edged sword, with nearly 25% saying the technology could enhance review reliability.

The impact of negative reviews

Negative feedback plays a substantial role in the decision-making process. Approximately 52% of consumers actively seek out negative reviews, and 70% report that such feedback heavily influences their purchasing choices. This tendency is most pronounced among women and Millennials (both at 73%), emphasising the importance for businesses to not only accumulate positive reviews but also address negative ones promptly and effectively.

Economic uncertainty amplifies the importance of reviews

In the face of economic downturns, 51% of consumers note that reviews become even more critical. Reliance on peer feedback has surged from 30% to 55% among budget-conscious shoppers seeking confidence in their spending. Deals and discounts remain influential, but for 68% of Gen Z shoppers, customer reviews are nearly as significant, suggesting a nuanced approach to value where quality and peer validation intersect.

Generational divide in brand trust

The consumer survey report also uncovers a divided outlook on brand trust. While 46% believe that brand honesty has improved over the past decade, optimism is strongest among younger generations – 62% of Gen Z and 54% of Millennials feel brands are more honest today. Boomers take the opposite view, with only 22% seeing an improvement in brand honesty. 

 Boomers (22%) are more likely to perceive a decline in brand honesty over the last ten years.

Despite this general optimism, nearly 38% of respondents believe that brands often exaggerate the value or benefits of their products and services. Interestingly, Boomers appear more likely to accept brand promises at face value, with 27% indicating that brands rarely or only occasionally overstate their product benefits.

The imperative for businesses to engage and respond

“British consumers are relying on online reviews more than ever,” said Joe Burton, CEO of Reputation. “For businesses, this is a clear signal to prioritise exceptional customer experiences and actively engage with feedback. In an era where many consumers actively seek out negative feedback, responding thoughtfully can be a game-changer in building trust and driving growth, especially during pivotal periods like Black Friday.”

The report emphasises that timely responses to reviews significantly impact consumer perceptions. Businesses that reply within 24 hours see a 33% increase in the likelihood of consumers improving their ratings. Moreover, the recency of reviews is crucial – 67% of consumers value feedback from the past three months.

Building trust with proactive reputation management

As the holiday shopping season intensifies, the survey’s findings highlight a critical need for businesses to take a proactive approach to online reputation management. The combination of increased reliance on reviews and concerns over AI-generated content means that authenticity and responsiveness are more important than ever.

“Listening and responding to customers fosters trust and shows that their opinions genuinely matter,” continued Burton. “In a competitive environment, especially during the holidays, staying engaged keeps brands relevant, trusted and ahead of the competition.”

About the survey

The survey was conducted by Prodege and polled a representative sample of 530 UK consumers to explore attitudes towards online reviews, brand trust and the impact of AI on review authenticity.

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LIVERPOOL, UK– 4^TH NOVEMBER, 2024 – Reputation, the global leader in reputation experience management, has released its European Automotive Industry Report 2024-25. Analysing a dataset of millions of consumer reviews across Europe, the report provides insight into the shifting dynamics of auto buyers, the impact of online reviews on purchasing decisions and the challenges dealerships and brands face in the era of AI-fuelled online searches.

From technological shifts to market fluctuations and regulatory changes, the automotive sector in Europe is rapidly evolving. The report also ranks European OEMs and dealerships based on their Reputation Scores, revealing how effectively they are managing their online presence to drive success in a challenging marketplace.

Key insights include:

• AI Overviews Shape Online Visibility: AI Overviews from Google are changing the way consumers interact with automotive websites to keep users on the search page longer, limiting dealership site visits. This shift emphasises the importance of dealerships maintaining a strong online review presence, as 56% of European customers consult reviews or social media for major purchases like vehicles.

• Electric Vehicle (EV) Adoption Slows While Plug-In Hybrids Gain Traction: As of July 2024, EV sales globally grew only 6% year-over-year, while plug-in hybrid (PHEV) models saw more significant gains, reflecting consumer hesitations about fully electric options.

“As we approach the end of another transformative year for the automotive industry, it’s clear that the landscape is shifting rapidly – from technological advancements and fluctuating market dynamics to regulatory pressures,” said Joe Burton, CEO, Reputation. “This means that reputation management will be more important than ever. Whether it’s dealing with visibility challenges, the sluggish growth of the EV market or a slowing economic environment, businesses in the automotive sector must prioritise how they are perceived by consumers. Reputation management is no longer just about responding to reviews or managing social media – it’s about strategically positioning your brand to weather market changes and emerge stronger. Those who act now will be the ones who thrive.” 

European Automotive Ranking Preview: 

“The top ranked automotive brands across the UK, France and Germany all have seen success as a result of proactively managing their online reputation. They prioritise a strong online presence and ask for feedback from customers to better improve the overall customer experience,” adds Burton. “I extend a sincere congratulations to our industry leaders, true examples of best-in-class reputation performance management.” 

For more information and to view the full rankings list, download the European Automotive Reputation Report 2024-25.

# # #

About Reputation

Reputation is the only platform that manages consumer feedback from acquisition to loyalty. Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation analyses vast amounts of public and private feedback data to uncover predictive insights for companies to act on and improve the customer experience. Backed by Marlin Equity Partners, Bessemer Ventures, and Kleiner Perkins, Reputation turns consumer feedback into fuel to grow businesses around the world. Visit reputation.com to learn more.

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Recognition from Inc. and Great Place to Work highlights Reputation’s commitment to client success and employee satisfaction

San Ramon, CA—Monday, October 28, 2024— Reputation, the global leader in reputation performance management, continues to build momentum in the market with two awards that validate the company’s market leadership and organizational strength. The organization has been named to Inc.’s 2024 Power Partner Awards list and has earned the Great Place To Work Certification, reflecting both its expanding market impact and thriving company culture.

The Inc. Power Partner award recognizes Reputation among 359 leading B2B organizations nationwide that have demonstrated excellence in supporting entrepreneurs and helping startups grow. 

Based entirely on employee feedback, the Great Place To Work award revealed that Reputation employees value the organization’s welcoming environment, flexible work schedules and opportunities to collaborate with like-minded individuals. 

“Our recent recognitions reflect our commitment to delivering exceptional value to our clients while fostering a workplace culture where our teams can thrive,” said Joe Burton, CEO of Reputation. “These achievements demonstrate our strategic focus on both external partnerships and internal culture. We are particularly proud that our employees have given such a strong endorsement of our workplace environment, and that our customers continue to trust us as a critical partner in their success.”

Delivering for Customers

Every company on the Inc. Power Partner award list received top marks from customers for being instrumental in helping leadership focus on their core missions. 

Reputation’s recognition as an Inc. Power Partner stems from its proven ability to solve critical business challenges for customers and empower them to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time. Central to the recognition is the proprietary Reputation Score, which aggregates millions of data points into a single number. The comprehensive platform drives business performance through real-time customer engagement, deep perception analysis, experience enhancement, and success measurement. Reputation’s integrated approach enables organizations to actively track and improve the customer experience across all touchpoints.

A World-Class Workplace

Meanwhile, Reputation’s Great Place To Work® certification is a U.S. recognition celebrating organizations that prioritize and encourage a healthy, inclusive, and rewarding work environment for their employees. Reputation’s dedication to delivering measurable value to clients, combined with its open, collaborative work culture, creates a powerful foundation for continued success. The organization’s flexible work model, wellness benefits, and robust learning and development programs reflect the company’s understanding that great workplace experiences drive exceptional customer outcomes.

“Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience,” says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work. She emphasizes that Certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. “By successfully earning this recognition, it is evident that Reputation stands out as one of the top companies to work for, providing a great workplace environment for its employees.”

A Transformative Year

These recognitions cap a transformative year for Reputation, which saw Joe Burton join as CEO in October 2023. Under this new chapter of leadership, the company has continued to strengthen both its market position and workplace culture, resulting in this external recognition. 

To view the complete Inc. Power Partner list, go to: https://www.inc.com/power-partner-awards/2024.

Looking to grow your career at a company that puts its people first? Visit our careers page at: https://reputation.com/careers/

About Reputation  

Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation AI-powered product stack analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on, and improve their online reputations. Visit reputation.com to learn more.

About Inc. 

Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work achieves a monthly brand footprint of more than 40 million across a variety of channels, including events, digital, print, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since its launch as the Inc. 100 in 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. The recognition that comes with inclusion on this and other prestigious Inc. lists, such as Female Founders and Power Partners, gives the founders of top businesses the opportunity to engage with an exclusive community of their peers, and credibility that helps them drive sales and recruit talent. For more information, visit www.inc.com.

About Great Place to Work Certification

Great Place To Work® Certification is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place To Work-Certified. 

About Great Place To Work®

As the global authority on workplace culture, Great Place To Work® brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Their proprietary platform and For All Model helps companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified or receiving recognition on a coveted Best Workplaces List. 

Media Contact

Colette McLaughlin

Senior Manager, Global Communications
cmclaughlin@reputation.com

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SAN RAMON, Calif. – October 22, 2024 – Reputation, the global leader in reputation performance management, today celebrates National Leave a Review Day, which calls attention to the importance of online reviews. Indeed, according to a recent survey from Reputation, consumers are putting their trust in online reviews first, outweighing the opinions of friends and family, company claims, social media influencers, and media reviews. 

What: 

National Leave a Review Day, recognized by the National Day Archives, celebrates the growing impact of customer feedback on the broader economy. This day encourages consumers, patients, and buyers to provide businesses with the feedback they need to succeed in today’s market.

When: 

October 22, 2024

Why:

In the past, businesses relied on advertising and word-of-mouth to attract customers. However, in this new era of digital-first experiences, the buyer journey often starts online. As a result, online reviews have become a crucial factor in the customer decision-making process. 

National Leave a Review Day aims to raise awareness of the importance of consumer feedback in today’s digital economy and encourage more people to share their opinions on products and services. The day celebrates the power of consumer feedback and the many benefits reviews can bring to a business. 

“National Leave a Review Day highlights the critical role reviews play in the marketplace as a way to bridge the gap between a brand’s promise and their online reputation, fostering trust and transparency between a business and its consumers,” said Liz Carter, Chief Marketing Officer at Reputation. “Brands that encourage consumers to share their experiences can help buyers make more confident purchase decisions, and learn from collective consumer voices to further shape their business’ success.” 

Call to Action for Businesses:

Businesses across all sectors can participate in National Leave a Review Day simply by encouraging customers to leave reviews. Business owners, leaders and marketers can do this by implementing strategies to collect reviews through various channels such as email, in-person interactions, and social media.

“A business’ best validation is customer feedback,” said Sydney Sloan, CMO of G2. “When a customer takes time to leave a review it’s a gift to businesses, to learn what sets them apart as well as the areas to work to improve. And they can then use those insights to optimize how they go to market. Active participation in National Leave a Review Day offers a timely opportunity for businesses to build trust with their customers and prospects, while also building their reputations and driving growth.”

Call to Action for Consumers:

Consumers play a central role in National Leave a Review Day. Today, all consumers should take a moment to reflect on their recent experiences with products, services, or businesses with which they’ve interacted. Participation goes beyond simply sharing an opinion – it contributes to a culture of transparency and continuous improvement in the business world. Reviews from engaged consumers help build trust, humanize brands, and provide valuable insights that can shape the future of products and services. 

For more information about National Leave a Review Day, please visit here.

About Reputation

Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation AI-powered product stack analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on, and improve their online reputations. Visit reputation.com to learn more.

Media Contacts

Colette McLaughlin, Senior Manager, Global Communications

cmclaughlin@reputation.com

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